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Shopping That Makes A Difference

Posted by Joshua Marshman on

What Do Captain Planet, The Magic School Bus, and Sesame Street Have to do With Shopping Patterns Today?

We are seeing more companies today that are using a portion of their proceeds to make a positive difference in the world. I don't know if it's because they see that it matters to people and these big companies are wanting to boost sales. Or perhaps the youth of a previous generation grew up with enough positivity from the likes of Captain Planet, The Magic School Bus, and Sesame Street that they are carrying it over into their professional decision-making. Either way, it is becoming apparent that the final outcome of proceeds from a products sale really matters to people. You wouldn't buy a new necklace if you new that the profits were going to tear down schools, would you? No, of course not, because that's a horrible thing to do. According to sales representation, people like shopping that makes a positive difference so much that they are even willing to pay a little extra for the same product if they know that it's going to support something that's making a difference to something that is important to them.
  • Saving the whales, elephants, or rainforest? I'm in! 
  • Proceeds are going to help people off the street? For sure!
  • You provide clean water to change a life with every purchase? Sign me up!
The point is, no matter what the cause is we live in a world where we can deal with a little "Giving Back". We notice little difference between $10.50 and $10.00. But that 50 cents when given through the purchase of 100 products adds up to $50. And with the right focus, that $50 can be turned into a year of school supplies for a struggling student, or corrective glasses for a man who has fading vision and is on the brink of losing his job. 

How to Make A Global Difference While Shopping

We live in a world of demand. The demand to buy the next biggest thing is huge for companies each year. And in a different light, the demand to survive through one more day is a prevalent reality for many others. It seems like more and more people are seeing the solution. They are seeing that there has to be a way of combining these demands to help each other. We're not coming up with more creative ways to drive sales... we are getting smarter about finding a solution for the growing demands of this modern world. Shopping is something that will never stop. Why not harness it to make a positive difference in the world, why not decide to invest in your future by taking part in Shopping that Makes A Difference.

Become A Difference Maker

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